• Strategy
  • Naming
  • Brand Identity
  • Packaging Design
  • Copywriting
  • Photography
  • Website Design
Hand holding pink Troov plannt-based energy drink with blue sky background.

Troov is an all-new, all-natural functional beverage line. Made from 100% plant-based ingredients, their formulations respect the genius of nature by using clinically-proven measures to help you find your flow.

Our job was to represent a flow state with a visual identity and develop a packaging system so function and flavor could be easily delineated in the shoppers’ minds.