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Troov
Services
- Strategy
- Naming
- Brand Identity
- Packaging Design
- Copywriting
- Photography
- Website Design
Project Brief
Troov is an all-new, all-natural functional beverage line. Made from 100% plant-based ingredients, their formulations respect the genius of nature by using clinically-proven measures to help you find your flow.
Our job was to represent a flow state with a visual identity and develop a packaging system so function and flavor could be easily delineated in the shoppers’ minds.
The logo for Troov is fluid and focused. We developed the tagline “Fuel Your Flow” to help articulate that message throughout. On the packaging, we highlighted specific amounts of hero ingredients, making sure consumers understand that Troov delivers the clinical dosages for optimal potency.
Flow state comes to life through photography, patterns & textures. Color is used minimally to help segment functions or flavors. Simple & straightforward icons help consumers quickly understand the functional benefits of the beverage or its hero ingredients. Merchandise is athletic, but approachable, with wavelike patterns that expand on the idea of being in flow.
The overall vibe of the brand helped gain the attention of both retailers and consumers alike, introducing the next wave of functional beverages to the nation.
