The Humble Seed

  • Strategy
  • Brand Identity
  • Packaging Design
  • Copywriting
3 The Humble Seed cracker flavor packages in a row on a beige background.

The Humble Seed launched in Summer of 2022 nationwide at Sprouts. The thought process behind the brand identity was to create a brand that felt simple, friendly and versatile. When thinking about these snacks that go with anything at any time, we drew inspiration from vintage seed bags, but then added modern twists along the way.