The Humble Seed

Services

Strategy
Brand Identity
Packaging Design
Copywriting

Project Brief

The Humble Seed launched in Summer of 2022 nationwide at Sprouts. The thought process behind the brand identity was to create a brand that felt simple, friendly and versatile. When thinking about these snacks that go with anything at any time, we drew inspiration from vintage seed bags, but then added modern twists along the way.

The Humble Seed salt flavored packaging front and back renderings with a cyan band and seed illustrations in the background.

Plant Based, Gluten Free, Paleo Friendly

Dip it! typography with company description below.

Perfectly Bite Sized Crackers copy with 3 crackers and seed ingredient photography.

Woman holding he Humble Seed Garlic Herb Grain Free Crackers in hands in front of a multi-colored background.

Grain Free, Gluten Free, Baked not Fried, Plant Based, Paleo Friendly, 0g Trans Fats

Thin & Crispy Snack Crackers copy in brown front

We used pops of vibrant color that form strong geometric patterns when placed in a row. With a splash of photography on back and nutritional claims along the side, it’s effective from both an emotional and a logical perspective and is truly breakthrough on shelf.

6 Seeds copy in cyan color with seed illustrations and name labels below.

The Humble Seed Grain Free Crackers angled overhead shot on a light brown background

Get more work & articles delivered to your inbox

"*" indicates required fields