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The Humble Seed
Services
- Strategy
- Brand Identity
- Packaging Design
- Copywriting
Project Brief
The Humble Seed launched in Summer of 2022 nationwide at Sprouts. The thought process behind the brand identity was to create a brand that felt simple, friendly and versatile. When thinking about these snacks that go with anything at any time, we drew inspiration from vintage seed bags, but then added modern twists along the way.
We used pops of vibrant color that form strong geometric patterns when placed in a row. With a splash of photography on back and nutritional claims along the side, it’s effective from both an emotional and a logical perspective and is truly breakthrough on shelf.
