Spudlove - Bex Brands

Services

Strategy
Naming
Brand Identity
Packaging Design
Copywriting
Photography

Project Brief

Fun came to play at the farm and Spudlove was born! We used vibrant colors and bold fonts for energy and celebration, and balanced them with a texture that resembled old potato sacks and imagery of farmers. The copy tone dances between a straight-forward attitude & a wink of humor.

Pile of potato chips on a white background.

Red, green, blue and purple background with 4 colored chip bags on top.

Rooted in Oregon since 1998 typographic visual

Top-down image of dried chilis, onion, whole and sliced potatoes, tomatoes, garlic bulb and cloves, and a small bowl of paprika.

7 icons in a row on a canvas-textured background.

Polaroid image of BBQ flavored Spudlove potato chip bag in grassy field.

Spudlove manifesto copy image in navy and gray text.

5 typographic icons in a row in different colors on a white background.

Family shot of Spudlove potato chip bags on risers with chips and salt surrounding on a beige background.

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