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Snow’s
Services
- Brand Identity
- Packaging Design
- Illustration
Project Brief
Snow’s is a heritage New England Clam Company founded by Fred Snow in Pine Point, Maine back in 1920. Now owned by Bumble Bee, the company wanted to revive the nostalgia of the clam brand, going back to it’s original recipes and removing the Bumble Bee name from the packaging. The hand-drawn type with a limited color palette provides a classic, simple package inspired by mom & pop chowder places you might find in Maine, making Snow’s the ultimate comfort food brand.
We were able to depart a lot when it came to chowders, but it was a different story with the other clam products. Snow’s had 80% of the market & they didn’t want to lose customers. We maintained the old color palette, but incorporated the hand-drawn type & illustrations.
