SeedWise

Services

Strategy
Brand Identity
Packaging Design
Copywriting

Project Brief

SeedWise offers seed-based snacks for today’s younger consumer that prioritizes healthy fats, fiber and protein. The logo utilizes round forms and thick serifs that communicate the comfort and satisfying qualities of the products, and expresses a friendly, warm personality.

Seedwise granola and clusters on cream background with fruit and seeds

When building out the rest of the visual identity including packaging, we played with proportions, creating ultra-realistic illustrations with the hero flavor image larger than life and bits of seeds and granola revolving around the hero. Simple, bold typography helps with balance, structure, and communication to consumer. Creamy colors enhance taste appeal and texture. The combination of the elements feels modern and youthful, but also hearty and nutritious.