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Seaweed Bath Co.
Services
- Strategy
- Brand Identity
- Packaging Design
- Copywriting
- Photography
Project Brief
Seaweed Bath Co. was founded in 2010 from a need to reduce skin irritations commonly found when using conventional soaps and other bath products. Their products are natural, use pure essential oils and include (you guessed it) seaweed harvested off the coast of Maine. Their original look worked hard to tell consumers the benefits of more natural ingredients, because in 2010, that’s how you needed to speak to consumers.
Today’s consumer knows all about the benefits of natural ingredients, because the shelves are full of products speaking to that. Our task was to show how Seaweed Bath Co is different from all the other natural bath products on shelf. We developed the tagline “The Magic of the Sea” with visuals to embody the same sensibility, using holographic foils, gradients and a magnetic logotype. The overall look is modernized, but still simple and meaningful to the natural bath product consumer.
