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Richard’s
Services
- Strategy
- Brand Identity
- Package Design
- Copywriting
- Photography
Project Brief
Richard’s accesses the sky’s infinite water supply, bottling from the source without waste. It’s a positive revolution. Swirling, dynamic rainbows become a symbol of this uplifting attitude woven throughout all brand touchpoints.
We developed the logomark to hero the “R,” making it a badge of levity for a category that is generally banal in tone. It is proudly positive, holding the raindrop with the kick of the letterform. “Sip the Sky” helps articulate the collection process and the purity of the water itself.
We had the opportunity to work on the website for Richard’s as well. We loved helping the client execute brand elements in a digital world. Simple illustrations were also created to help explain the collection and bottling process to consumers.
The final result is eye-catching, memorable and differentiated within the category. Most importantly, it becomes an anthem for a truly sustainable bottled water.
