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Pure Organic is a brand known for family friendly snacking. We joined forces to create a new Visual ID and Packaging that better reflected their new positioning of the “Naughty Purist”.
We developed a rainbow smile, speaking to the phenomenal flavors and clean ingredients, while the wink reflects the clever, relatable qualities of the brand that are brought to life through copy. The overall aesthetic of the Visual ID and packaging is graphic, bold, vibrant and modern, reinforced by clean and simple photography.
This bar’s got layers. It has your favorite fruit flavor. Your other favorite fruit flavor. Then your favorite fruit flavor again. A little bit tart, oh so sweet, and exactly what life would make with lemons: it’s Raspberry Lemonade and way too good to be this good. Made with real fruit purees, juices and sunny days, you’re about to get away with something tasty.
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