Pure Organic

Services
  • Identity
  • Package Design
  • Copywriting
Blonde woman holding a box of Pure Organic bars in front of a yellow background

Project Brief

Pure Organic is a brand known for family friendly snacking. We joined forces to create a new Visual ID and Packaging that better reflected their new positioning of the “Naughty Purist”.

We developed a rainbow smile, speaking to the phenomenal flavors and clean ingredients, while the wink reflects the clever, relatable qualities of the brand that are brought to life through copy. The overall aesthetic of the Visual ID and packaging is graphic, bold, vibrant and modern, reinforced by clean and simple photography.

3 Pure Organic fruit bars on pink, yellow and coral striped white background.
Candle, pineapple, passionfruit and a box of Pure Organic fruit bars on a yellow table in front of a white brick wall.
Pure Organic icon and tagline graphic image
Ingredients graphic image
Pure Organic fruit bars, banana, banana slices, and strawberries on a red background.
3 Pure Organic boxes in a row on a white background.

This bar’s got layers. It has your favorite fruit flavor. Your other favorite fruit flavor. Then your favorite fruit flavor again. A little bit tart, oh so sweet, and exactly what life would make with lemons: it’s Raspberry Lemonade and way too good to be this good. Made with real fruit purees, juices and sunny days, you’re about to get away with something tasty.

Parents and kids sitting on a bench with blue sky background.
SD/CA

For brands that give
a shift.

Navigate

Locate us

4411 Park Blvd.
Suite 201
San Diego, CA 92116

Get in touch

info@bexbrands.com
619.298.1932

Business Inquiry

Social