Pure Organic

  • Identity
  • Package Design
  • Copywriting
Blonde woman holding a box of Pure Organic bars in front of a yellow background

Pure Organic is a brand known for family friendly snacking. We joined forces to create a new Visual ID and Packaging that better reflected their new positioning of the “Naughty Purist”.

We developed a rainbow smile, speaking to the phenomenal flavors and clean ingredients, while the wink reflects the clever, relatable qualities of the brand that are brought to life through copy. The overall aesthetic of the Visual ID and packaging is graphic, bold, vibrant and modern, reinforced by clean and simple photography.