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Parallel set out to introduce sesame butter to North America in 2018 in their Toronto restaurant. In 2021, we took the bold colors and word mark, and repackaged with a modern aesthetic to hero the small but mighty seed. Bold, bright and positive, the sesame seed products have arrived on shelves across Canada.
We needed a brand descriptor. What better hook than highlighting the founders themselves and their passion for sesame? Guy, Alon & Aharon Ozery make up The Sesame Bros.
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