Parallel

Services
  • Strategy
  • Packaging Design
  • Photography
Family image of Parallel sesame products with varied heights on a white table and a blue backdrop.

Project Brief

Parallel set out to introduce sesame butter to North America in 2018 in their Toronto restaurant. In 2021, we took the bold colors and word mark, and repackaged with a modern aesthetic to hero the small but mighty seed. Bold, bright and positive, the sesame seed products have arrived on shelves across Canada.

Top-down image of 3 Parallel sesame butter jars on a white background.
Top-down image of 9 Parallel sesame butter lids on a white background.
Lifestyle image of sesame butter on a spoon next to a bowl of sesame butter, garlic, bread and dishes on a distressed metal table top.
Top-down image of Parallel pistachio halva packaging.
Two Parallel Halva packages on stacked on a white background.
Maroon plate of Halva with a knife, metal bowl of pistachios and Parallel Halva package on a distressed metal table.

The Sesame Bros.

We needed a brand descriptor. What better hook than highlighting the founders themselves and their passion for sesame? Guy, Alon & Aharon Ozery make up The Sesame Bros.

Two staggered Parallel sesame spread jar lids on a white background.
Two Parallel sesame spread jars on a white background.
Image of a plate with brown toast, sesame spread, and butter knives on a brown tabletop.
Charcoal shirt with Parallel The Sesame Bros logo Parallel The Sesame Bros white case box with blue tape and sticker.
Parallel The Sesame Bros blue and white color blocked sticker with black text. Parallel The Sesame Bros packing tape in cyan.
3 tubs of sesame butter in a line on a white background.
Wavy lines of sesame seeds on a cyan background.
SD/CA

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Locate us

4411 Park Blvd.
Suite 201
San Diego, CA 92116

Get in touch

info@bexbrands.com
619.298.1932

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