• Strategy
  • Packaging Design
  • Photography
Family image of Parallel sesame products with varied heights on a white table and a blue backdrop.

Parallel set out to introduce sesame butter to North America in 2018 in their Toronto restaurant. In 2021, we took the bold colors and word mark, and repackaged with a modern aesthetic to hero the small but mighty seed. Bold, bright and positive, the sesame seed products have arrived on shelves across Canada.