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Ozery Family Bakery
Services
- Strategy
- Brand Identity
- Packaging Design
- Copywriting
Project Brief
We connected with Guy and Alon Ozery and were enthralled with the story of their family bakery, starting with their Dad in a small shop baking pitas.
They take pride in being a family business, so we immediately wanted to point that out in their Brand Descriptor, replacing “Bakery” with “Family Bakery.”
From there, we set to accomplish two things: Create a system of brand elements that pop off shelf, but also speak to the honest & uncomplicated nature of their product offerings. For added fun we created illustrations of the two brothers to re-emphasize the family communication.
By integrating pops of color with textural backgrounds, we found a balance of both approachable and adventurous within brand communications. Typography is friendly and full of personality, with quips on inspiring ways to use the product and copy that whets the appetite. We added illustrations of products and ingredients to help articulate texture and highlight flavors.
The overall affect creates an ownable brand block, clear hierarchy and a true reflection of the personality & values of Ozery Family Bakery.
