Lily's Sweets - Bex Brands

Services

Strategy
Brand Identity
Packaging Design
Copywriting

Project Brief

Lily’s is a stevia sweetened Sweets brand that was growing at a rapid rate and needed to create an updated look to better reflect the contemporary nature of the product and feel more approachable to a larger circle of consumers.

Overhead image of Lily's product family and ingredients on a white background.

We worked with an illustrator, lightened brand elements and refined typography to create a more friendly and understandable package.

Lily's chocolate bars next to two mulled wine cocktails on a white and gold table background.

Staggered images of Lily's business cards on a light teal background.

Hand with a red sleeve holding Lily's chocolate covered peanuts packaging on a blue and brown patterned background.

Woman in a yellow skirt and white shirt holding a bag of Lily's chocolate peanut butter cups.

Lily's chocolate bar images lineup organized by color on a white background.

Woman in a demin jacket's hand pulling out a purple Lily's chocolate package from a teal colored backpack.

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