Joyride sour apple ring candy package on green background with green apple halves
  • Strategy
  • Brand Identity
  • Packaging Design
  • Copywriting
  • Photography
  • Art Direction
  • Website Design

Our strategy in developing the new brand identity and packaging was to tap into the nostalgia of eating candy the way we did when we were children — pure bliss without any of the emotional or physiological hangover from eating too much sugar. The logo alludes to the candy brands from years past. There’s a strong sense of movement and play throughout the logotype — bouncing baselines, swashes and letterforms that make dramatic turns and lean into headwinds.