Hemp Hounds

  • Strategy
  • Brand Identity
  • Package Design
  • Copywriting

When developing a brand for Hemp Hounds, we needed to develop a sense of trust with today’s pet parents. The milk carton shape helps evoke a sense of comfort. It’s eye-catching online and creates a unique sound that the dog can identify with “treat”. Hemp still makes some people nervous, so our visual ID is extremely simple: clean fonts, black and white with pops of color and easy-flowing layouts.