H-Factor water can and pouch on a white background with blue wispy detail.
  • Strategy
  • Brand Identity
  • Packaging Design
  • Copywriting

H-Factor is a water infused with Hydrogen, so it increases athletic performance, reduces inflammation from exercise and delivers power antioxidants. We developed a Brand Identity and Packaging system that had a sporty sensibility, but it’s also simple and clean in order to imply both trust and accessibility to the mainstream consumer

The chart visuals quickly and easily communicate the benefits, while the friendly yet purposeful copy tone creates clarity for a product line that has benefits that might be difficult for a common consumer to understand.