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Good Karma
Services
- Strategy
- Brand Identity
- Packaging Design
- Copywriting
Project Brief
We tackled Good Karma by first identifying a clear white space — we found one that leaned into nutrition versus taste. Next, we developed a design system to have a clear hierarchy of information and one that exudes a warmth and care-giving quality that was missing in the previous iterations of the brand identity.
The changes to the brand from an overall visual sense on shelf are not dramatic — we maintained the color palette for easy recognizability amongst current consumers. It’s far easier to navigate and digest information now, with more legible fonts and generous negative space around communications. The integration of the abstract fields and lower case typography helps to invite consumers in and feel a sense of caring from Good Karma.
