Good Karma

  • Strategy
  • Brand Identity
  • Packaging Design
  • Copywriting
3 Good Karma plant-based milks in a line on an off white background.

We tackled Good Karma by first identifying a clear white space — we found one that leaned into nutrition versus taste. Next, we developed a design system to have a clear hierarchy of information and one that exudes a warmth and care-giving quality that was missing in the previous iterations of the brand identity.