Frankly Organic

Services

Strategy
Naming
Brand Identity
Packaging Design
Copywriting
Photography

Project Brief

We Like Real. 
Frankly’s mission is to provide the world with a vodka made from 100% real, organic ingredients for people who are real.

By creating a classic logotype free of lavish embellishments or hidden design elements, we tapped into this sense of transparency. Extra straightforward copy and spontaneously strewn ingredients on the packaging add to the honesty the brand stands for.

Strawberry lemon organic Frankly vodka on marble table positioned behind a cocktail with mint.

Top-down photo of a pink cocktail garnished with rosemary and lime.

Frankly organic vodka bottles top-down on black background with citrus slices surrounding.

5 Frankly organic vodka bottles in a line on a white background

Frankly brings the idea of organic vodka to the masses — not because it’s exclusive or fancy or high class, but because real, organic ingredients taste better than flavorings or added sugar or other additives.

Photograph of mint on white background.

Top-down of Frankly organic vodka magazine spread on light teal background.

3 Frankly organic vodka bottles on white background.

Frankly organic vodka manifesto with grapefruit, cocktail and leaf accents.

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