Flour + Water

Services

Packaging Design
Copywriting
Photography
Art Direction

Project Brief

Simplicity is the name of the game for our friends at Flour + Water. It’s their philosophy when developing recipes in their amazing restaurants, so when we discussed developing a line of packaged goods, it only made sense for simplicity to come to life visually.

Flour + Water Campanelle pasta box on yellow patterned background.

Flour + Water pasta boxes on kitchen counter with basil plant and yellow squiggle vector on top.

Overhead image of campanelle pasta pieces on white background

We amplified the plus sign on each box to create unique modular spaces for information to live and provide a natural placement for the window. Classic fonts and limited colors were obvious choices, but then we layered these with a subtle texture, giving the packaging a sense of warmth and reflecting the quality of the pasta itself. The overall look is effortless and sophisticated.