Clutch Nails - Bex Brands

Services

Strategy
Brand Identity
Packaging Design
Copywriting
Photography
Art direction
Website design

Project Brief

Clutch Nails was originally designed in house and while it was a great start, it required a bit of refinement to help communicate that these press on nails are long-lasting and refine the personality of the brand.

Hand with long nails holding Clutch press on nails packaging on a white background

Hand positions vector illustration animated gif

They stay. You slay copy in black and pink font

We developed the line “They Stay. You Slay.” To help communicate the long-lasting aspect. We developed a color system with a consistent pink background, black rule and wrap-around background image to build a brand block and allow for easy shop-ability.

Nail related icon set with pink line details and black sparkle embellishments

4 nail related icons with pink detailing and black sparkles on a white background

Nailed it type treatment in pink font

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