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Bumble Bee
Services
- Brand Identity
- Packaging Design
- Copywriting
- Photography
- Art Direction
Project Brief
Bumble Bee Seafoods has been around since 1899 and over it’s lifespan has made minor changes along the way. With a recent surge of other shelf-stable seafood brands, they needed to make slightly more drastic changes to engage new customers, who are interested in sustainable seafoods with more adventurous flavors in convenient formats.
For the cans, modifications were minimal and pouch packaging changes were more dramatic, but you can see there’s a clear thread of ownable & recognizable brand elements that ties it all together.
Bee Well for Life
Bumble Bee wanted to make sure they didn’t lose their loyal customers who account for a large percentage of their business, buying canned tuna on a regular basis.
We retired their bee character, Horatio and replaced him with a lighthouse, symbolizing Bumble Bee as a beacon for it’s sustainable, delicious seafood offerings. The bold type and strong colors help support this communication.
