Bumble Bee

  • Brand Identity
  • Packaging Design
  • Copywriting
  • Photography
  • Art Direction
Bumble Bee tuna flavored packets arranged in angled pattern on a white background.

Bumble Bee Seafoods has been around since 1899 and over it’s lifespan has made minor changes along the way. With a recent surge of other shelf-stable seafood brands, they needed to make slightly more drastic changes to engage new customers, who are interested in sustainable seafoods with more adventurous flavors in convenient formats.