Barnana

Services

Packaging Design
Copywriting
Photography
Art Direction

Project Brief

Barnana Founder & CEO Caue Suplicy used to snack on dehydrated bananas as a child in Brazil, so he started Barnana with Banana bites using upcycled bananas and has extended the company offerings to all things snacking using bananas and plantains as the hero ingredients. The snacks are delicious, different and generally healthier than your typical snacks. To show the unique qualities of the product and the brand’s personality, we hired Speto, a Brazilian street artist whose work was vibrant & playful, but never felt child-like.

Per client request, we kept the logotype as is, but threw it on an angle and asked Speto to create a banana-loving primate to swing from it, providing a visual more in-line with the energy of the illustrations. Banana leaves and ingredient cues were drawn to maintain recognizability from past packaging iterations.

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Project Brief

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