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Back to the Roots
Services
- Strategy
- Brand Identity
- Copywriting
- Packaging Design
- Collateral Design
Project Brief
Back to the Roots is on a mission to help every family and kid experience the magic & wonder of growing their own food. To do that, we’re helping them build an organic garden brand for a new generation — easy & fun grow kits, soil, seeds, starter planters … basically everything needed to build any garden in any space.
We developed a friendly logo, vibrant packaging that draws you in & copywriting that makes it easy for the consumer to understand what the products are and what makes them better.
We’ve been proud partners of Back to the Roots since 2016 & have seen incredible growth. They’ve gotten into Target, Walmart, Lowes and HEB in addition to existing retailers The Home Depot, Amazon & Whole Foods. On May 7, 2021, they were featured on a segment of “The Today Show” creating a windfall of sales, making their Mushroom Kit the #1 selling product across all categories on Amazon.
