Tag Archives: Awards
Consumer Insights 101
Consumer Insights can be a key tool in developing a brand identity in 3 ways: Why did I start Insomnia Insights? I have spent the last 20 years as a Consumer Insights expert supporting a variety of great food and beverage brands. I started Insomnia Insights to help bring the level of consumer and data …
Connecting with Your Target Audience
When we work with brands, one of the most common misconceptions is that you can create brand loyalty by just mining consumer data. But target consumers are not automatically brand loyalists. Here’s how we recommend brands make an authentic connection with their consumers. Think of it this way, when you were in high school, …
Your Guide to Label Regulations
We at Bex are experts in packaging design, but none of it would be on shelf for long without the help of those who are experts in regulatory compliance. We rely on their advice to ensure our packaging adheres to the rules set by the FDA and/or USDA, to communicate what the product is, its …
Your Retail Ready Checklist
We understand this could potentially be rudimentary for a lot of people reading this, but sometimes it’s good to review the basics. So whether you’re a small startup launching, a mid-sized company moving into retail or a large corporation, use this as a quick reference to be sure you’re hitting your objectives. Is your brand …
Expo West 2023 Recap
The whole Bex team took the trip to Anaheim to experience Expo West this year. After three days of being fully snacked and thoroughly inspired, we took off our sneakers, reviewed our findings and jotted down some of our highlights. Booth Designs Expo West was a wild blur! So much to see and take in …
Forecasting Trends
When trying to build a brand that will connect with today’s consumer, a lot of people will immediately go to the internet and search for design trends. They’ll find elements that arguably align with the Brand Positioning and feel as though they have cracked the code on developing the ultimate on-trend brand ID or package …
The Best of 2022
What a year! We had so much fun launching new brands and revamping some existing ones. With everyone needing an omni-channel solutions, it was top of mind to make sure the brand shows up in ways that feel consistent, but still fresh each time. Hemp Hounds Positioning, Brand ID, Logo, Packaging Hemp Hounds is just …
When is the right time to rebrand?
This is one of the most common questions we get at BexBrands. We wish we could provide a textbook response to clients, like “refresh every 5 to 7 years,” but the true answer isn’t that easy.
