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When we get to work on a fun project, it’s even more fun when we are surprised by a delivery of that project. Such is the case for this VIP mailer we worked on this past spring. Solely has innovated into some pretty amazing tropical flavors so why not celebrate with a VIP box and …

There are a lot of general rules when designing packaging — making sure consumers recognize the brand, what the product is and how it can benefit the consumer.  That being said, there are nuances to every category that we think are worthy of conversation. We’ve listed categories that we think are some of the most …

At Bex, we love a good tagline. It can really help consumers better understand brands quickly from an emotional or a logical perspective — or when magic really strikes, it’s a blend of both. Emotive — This type of tagline describes the emotions that a brand experience should evoke. Logical — This type of tagline …

Over the years at Bex, we’ve developed identity systems combining color, type and other design elements, but sometimes we need specific visuals to enhance either flavor or an emotion associated with products. Sometimes photography does the trick, but sometimes we need illustrations to transport us from reality. We’d love to give some thanks to those …

At Bex, we make effective CPG packaging. Why does packaging design matter so much? Knowing that approximately 70% of purchasing decisions are made in store, you have a huge opportunity to gain new customers with fantastic packaging design.  There are a lot of intricacies that come into play when developing effective packaging, and while we …

2023 makes thirteen years of BexBrands and we couldn’t be happier about how we’ve continued to help amazing brands live their fullest and most authentic selves. Brand & Re-Brand Launches  Bex worked with three brands in 2023 to launch a new brand or a re-brand: Hemp Hounds, Juni, and Richard’s. Hemp Hounds Hemp Hounds officially …

For us at Bex, great food and drink is what brings joy to us any time of year. Holiday time puts a magnifier on this as we join together to celebrate, give the gift of food and drink and then there are the foods and drinks we go back to once the holidays are over …

Consumer Insights can be a key tool in developing a brand identity in 3 ways:  Why did I start Insomnia Insights?  I have spent the last 20 years as a Consumer Insights expert supporting a variety of great food and beverage brands.  I started Insomnia Insights to help bring the level of consumer and data …

When we work with brands, one of the most common misconceptions is that you can create brand loyalty by just mining consumer data. But target consumers are not automatically brand loyalists. Here’s how we recommend brands make an authentic connection with their consumers.   Think of it this way, when you were in high school, …

We at Bex are experts in packaging design, but none of it would be on shelf for long without the help of those who are experts in regulatory compliance. We rely on their advice to ensure our packaging adheres to the rules set by the FDA and/or USDA, to communicate what the product is, its …