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Bex Blog
Forecasting Trends
When trying to build a brand that will connect with today’s consumer, a lot of people will immediately go to the internet and search for design trends. They’ll find elements that arguably align with the Brand Positioning and feel as though they have cracked the code on developing the ultimate on-trend brand ID or package …
The Best of 2022
What a year! We had so much fun launching new brands and revamping some existing ones. With everyone needing an omni-channel solutions, it was top of mind to make sure the brand shows up in ways that feel consistent, but still fresh each time. Hemp Hounds Positioning, Brand ID, Logo, Packaging Hemp Hounds is just …
When is the right time to rebrand?
This is one of the most common questions we get at BexBrands. We wish we could provide a textbook response to clients, like “refresh every 5 to 7 years,” but the true answer isn’t that easy.
