Is it too much to
say a brand is, well,

You’re unique, we’re unique, and there’s no formula for fill-in-the-blank and a brand identity falls out the other end. That’s not how it works for us and, honestly, that’d be sort of boring. Instead, we approach every project a little different and have a lot of fun along the way. We’re figuring out who you really are.


See Work


  • Research
  • Brand Archetype
  • Brand Architecture
  • Brand Positioning
  • Launch Strategy
  • Market Research
  • SWOT Analysis
  • Workshopping


  • Brand Identity
  • Packaging Design
  • Packaging Mechanicals
  • Art Direction
  • Digital design
  • Illustration
  • Photography
  • Website


  • Brand Voice
  • Messaging
  • Brand Manifesto
  • Naming
  • Copywriting
How we do it

Each project is treated somewhat differently, depending upon its needs, however, this is generally how we like to approach a project. Our job at Bex Brands is to find the soul of your brand and express it in a way that’s unique and entertaining.

Two bottles of Frankly vodka on marble bar cart against a gray background with gold bar accessories


We deep dive hard in order to learn everything there is to learn about you, your brand, your competitors, the market, and more. Consumers? Competition? What we think sets you apart? We’re on it.


Understanding who you are and where you sit among your peers helps us create an objective set of criteria we can then use to measure how good (and effective) our creative deliverables are.


We can’t just tell people you’re different, we have to capture their imaginations and draw them in so they actually care. Sometimes this comes out as color, or elegant visuals, or (yup) even a joke. It’s our job to conceptualize the best way to share what makes your brand unique with your customer.


The devil’s in the details and we’re sticklers for meticulous, high-end, quality mechanicals. Not only are we well-versed in printing across the board, but we make sure every design and concept is perfectly executed, every step of the way.


We’re here for you from launch (or re-launch) onward. If you need anything — coupons, innovations, expansion, sales material, collateral, whatever — we’re all yours!

the act of
making sure you
look great on shelf.


There are times to be humble and times to not … What can we say? We’re grateful to be featured in a few spots we really admire.

  • Addy
  • BevNet Live
  • The Dieline
  • Pentawards
  • Packaging of World
  • HOW Magazine
  • Damn Good
  • Graphis
  • Creative Boom
  • Print Magazine
  • Communication Arts

We have amazing clients

let’s connect!