menu

Client

The Commons Bar
San Diego, California

Category

Hospitality

Deliverables

Logo, Menus, Business Cards, Gift Certificate, Grand Opening Invitation, Ticket Book, Check Presenters

Recognition

Art of the Menu

Uncommonly feel good.

The Commons Bar was a concept developed by friends Jake Pescatello and Leigh Gibson and we were thrilled to help! Downtown San Diego has long been a club-heavy area filled with velvet ropes and cover charges. They wanted to create a bar. Just a bar. Not trendy or necessarily upscale, just fun people with good food and beer. Or red wine. And if you want to drink that red wine out of a straw, that’s okay too. Anything goes!

Our biggest challenge was to create pieces that felt less branded in the typical sense, but as something that grew over time. It couldn’t look like it was trying too hard. So by putting together a look that was part old-school bar & part factory form sheets, we felt like we came up with a look that was both nostalgic and distinct.

The fun & friendly copy help enhance the neighborhood feel of the bar.

TheCommons_Logo_r7v1_web

Crafting a logo to look effortless can be tricky. We developed a carefree mark that was accented by a simple underline and use it in a stamplike seal.

TCB_menuCollateral

TCB_ticketBook1

Menu, Take-Out Menu, Gift Card, Check Presenter, Business Card, Business Card Tickets

TCB_checkPresenter1

Nothing was meant to look like it tried too hard. By putting together a look that was part old-school bar & part factory form sheets, we felt like we came up with a look that was both nostalgic and distinct.

TCB_GO_invitation1

grand opening invitation



 


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