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Client

Suja Life
San Diego, California

Category

Featured
Food & Beverage

Deliverables

Logo, Stationery, Packaging, Promotional materials, Tradeshow booth design, Field marketing materials, Vehicle wraps

Recognition

The Dieline2013 GDUSA Packaging Design Awards • 2014 GDUSA Health & Wellness Design Awards • Big Packaging — Hightone Books • Living Maxwell • Package Vol.06 — Chois Books • Packaging Design ServedPackaging of the WorldPaper Specs, GDUSA

Organically yours.

Suja comes from the Hindi word for long, beautiful life or well-born. So when it came time to represent Suja in logo, we developed an abstract image of a person in lotus position. This position helps both body and mind, by stimulating abdominal organs and expanding your mind through a meditative state.

Then we encased it in a drop/leaf, expressing growth & liquid. Using clean lines and a lower case, friendly font, we’re able to express the company’s zen, youthful attitude in a way that’s friendly and inviting.

Since its inception in March 2012, Suja has flourished, developing two more sub brands, Suja Elements and Suja Essentials and can be found nationwide at Whole Foods Markets, Kroger, Publix, Safeway, Costco and Target.

We’re lucky to be a part of such a great group of people creating fabulous products for everyone to enjoy.

Suja

Using clean lines and a lower case, friendly font, we’re able to express the company’s zen, youthful attitude in a way that’s friendly and inviting.

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Suja Classic Bottles

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When we developed the packaging, we set out to do something very different than its competitors. At the time, most juice brand’s packaging expressed the nutrient dense material as if it were medicine, or at least as if it didn’t taste very good. Suja juices tasted amazing and made you feel great, so we expressed it with a celebratory attitude in the form of lots of friendly, conversational bits of copy and energetic, bright colors. The design elements helped customers discover Suja’s personality, a friend with whom you could speak about all things related to healthy living.

 

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Suja-boxes2

Suja-broch1

Brochure

Throughout additional collateral and brand experiences, we’ve instilled a relaxed beachhouse attitude that’s genuine but not too worn.

 

Suja-booth

Trade Show Booth

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zipper pull coupon business cards



 


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