San Diego, California
Logo, Packaging, Promotional Materials, Advertising
Creativity International 44th Print & Packaging Awards • GDUSA American Packaging Design Awards 2014 • Packaging of the World • The Dieline
Suja’s third line of organic, non-GMO and cold-pressured beverages became Suja Essentials™: a lighter, more affordable option at just 12oz. With less sugar & no additives for a comfortable price, Essentials™ was bound to appeal to a broader market, including families.
The Essentials™ brand is a little more carefree — so we’ve wrapped it in encouraging messages, fun fruit icons and ingredient facts. As usual for a Suja product, the actual juice is the main star of the packaging, serving as the main color source and inspiration.
Suja Essentials juices are simpler formulations in smaller sizes, so “Essentials” stands out in the hierarchy to highlight the pure, raw aspect.
Suja Essentials bottles
Suja Essentials brochure