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Client

Suja Life
San Diego, California

Category

Food & Beverage

Deliverables

Logo, Packaging, Promotional Materials, Advertising

Recognition

Creativity International 44th Print & Packaging Awards • GDUSA American Packaging Design Awards 2014 • Packaging of the World • The Dieline

Anytime, anywhere refreshment.

Suja’s third line of organic, non-GMO and cold-pressured beverages became Suja Essentials™: a lighter, more affordable option at just 12oz. With less sugar & no additives for a comfortable price, Essentials™ was bound to appeal to a broader market, including families.

The Essentials™ brand is a little more carefree — so we’ve wrapped it in encouraging messages, fun fruit icons and ingredient facts. As usual for a Suja product, the actual juice is the main star of the packaging, serving as the main color source and inspiration.

Essentials-logo-clr

Suja Essentials juices are simpler formulations in smaller sizes, so “Essentials” stands out in the hierarchy to highlight the pure, raw aspect.

 

Essentials-bottles1

Suja Essentials bottles

Essentials-bottles2

Essentials-bottles3

lifestyle photography

Essentials-broch1

Suja Essentials brochure



 


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