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Client

Suja Life
San Diego, California

Category

Food & Beverage

Deliverables

Logo, Packaging, Promotional materials

Recognition

2014 GDUSA Health & Wellness Design Awards • Packaging of the World (Tea) • The Dieline (Baseline & Tea) • Penta AwardsGDUSA

It tastes good to give back.

Suja branched out and developed a secondary brand — Suja Elements juices donate portions of profits to charities. The Elements Cause Collective is a group of non-profits focused on four key concerns: health & nutrition, sustainability, conservation and human aid.

When each Suja Elements bottle is purchased, a portion is donated to a specific organization. Suja would like to raise $1 million annually - bringing greater awareness & assistance to the missions of these important causes.

Sold exclusively at Whole Foods Markets, Elements has been performing admirably and has even expanded several times to include new flavors such as a special limited edition holiday line and even a range of cold brew teas.

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Suja’s iconic dew drop becomes the frame for the Elements logo lockup. The contrast between minimalist color-blocking and playful typefaces is carried throughout the line and collateral.

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Suja Elements Bottles

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Elements-cause

 

The Elements Cause Collective™ consists of a number of non-profits focused on four key concerns: health & nutrition, sustainability, conservation and human aid.

When each Suja Elements™ bottle is purchased, a portion is donated to a specific organization. Suja would like to raise $1 million annually – bringing greater awareness & assistance to the missions of these important causes.

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Brochure

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Multi-serving family size bottles

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Elements expanded to include a line of Cold Brew Teas. No cloyingly sweet flavors here; each is a truly unique blends of teas, cold-pressed fruit juices and spices that reinvented bottled tea for the consumer that wants only the highest quality and cleanest, freshest taste. We modified the Suja Elements™ logo to include a simple, bold banner infused with playful typography and even developed the packaging to include burlap patterns for added texture. Iced tea can feel like a miniature vacation from your typical routine, so we wanted to capture an authentic getaway vibe without getting too tiki or cheesy.

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Suja Elements Cold Brew Tea bottles

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Suja Elements Cold Brew Tea boxes



 


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