Logo, Positioning, Packaging, Event Booth, Marketing Materials, Website
Primizie had a pretty good thing going. The crispbreads are super tasty, with chef-inspired recipes from all over the world. Their packaging didn’t communicate that. With a somewhat generic logo and just a hero image, the consumer was having a tough time getting a firm grasp on what made their chips better than the others.
We introduced “The Best from Everywhere,” provided a more iconic logo mark, and added flag-inspired stripes along the bottom to bring consumers on their culinary travels. Open-air markets and vespas for event materials help enhance the concept without being repetitive.
old packaging vs new packaging
trade show booth