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Client

Primizie
Austin, TX

Category

Food & Beverage

Deliverables

Logo, Positioning, Packaging, Event Booth, Marketing Materials, Website

Seasoned with imagination.

Primizie had a pretty good thing going. The crispbreads are super tasty, with chef-inspired recipes from all over the world. Their packaging didn’t communicate that. With a somewhat generic logo and just a hero image, the consumer was having a tough time getting a firm grasp on what made their chips better than the others.
We introduced “The Best from Everywhere,” provided a more iconic logo mark, and added flag-inspired stripes along the bottom to bring consumers on their culinary travels. Open-air markets and vespas for event materials help enhance the concept without being repetitive.

With a bold spectrum of warm colors and a custom M to echo the shape of the crispbreads, the logotype embodies the variety of flavor and texture that’s unique to Primizie.


old packaging vs new packaging

prim-12b
full lineup of new packaging

prim5
trade show booth

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t-shirts



 


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