San Diego, CA
Logo, Packaging, POS
GDUSA American Packaging Design Awards 2015 • Packaging of the World
Kopari is a coconut oil based beauty line, meant to whisk the consumer away on vacation, even if it's just for a few moments. Kopari's vibe is youthful-minded yet sophisticated, flirty but exclusive. It's a confident, contemporary brand that isn't as fussy or floral as other products. Bex brought it to life by contrasting modern type with fluid forms, minimal packaging with a vivid, tropical color palette and finishing touches of palm patterns, rhythmic borders and a playfully sexy voice.
The logotype echoes the fluid, beautiful motion of coconut oil and beachy waves in a sophisticated sans serif. The glossy, white tops of bottles are cut with bold, matte waves of color.