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Client

Jiva Sustainable Activewear
San Diego, California

Category

Lifestyle

Deliverables

Line sheet, Newspaper

Read all about it.

Jiva Yoga Activewear was developed by Vanessa Lillegren - a fantastic person who’s become a great friend. She has a ton of energy and always has a lot of great ideas on how to make this world a better place. As we developed a line sheet for her to show off her yoga clothes, we kept discussing all the things she wanted Jiva to represent. Instead of developing a snappy tagline, it felt natural for us to develop a forum for straight, honest conversations to begin between Jiva and her customers – so we decided to use the alternate side as a newsletter. We were able to expand on her vision of the brand and discuss topics near and dear to Jiva’s heart.

Instead of developing a snappy tagline, it felt natural for us to develop a forum for straight, honest conversations to begin between Jiva and her customers.

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linesheet

jiva-5
newsletter



 


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