Chameleon Cold-Brew Coffee
Updated Logo, Packaging, Marketing Materials, Website, Trade Show Booth
Chameleon Cold-Brew Coffee is a fairly new company with roots that run deep in the heart of Austin, Texas. While the existing brand was doing quite well, the category itself was growing rapidly and competitors were gaining ground. Chameleon needed a brand evolution to better articulate the things that make it great — better beans, roasted to perfection and brewed low and slow with Hill Country, limestone-rich water. Drawing inspiration from the Austin streets, we began with fonts that mirrored the not-so-serious, bold and brawny taste, integrated a handmade mosaic that was more interesting and imperfect than the previous patterns, and streamed copy to have that same bold, fun, purposeful tone. Coffee Made for Makers becomes a rally cry for this brand providing the fuel to make things happen!
The updated Chameleon logo takes notes from Austin street art, with playful, bold typefaces and a handmade mosaic.
Chameleon ready to drink cold-brew coffees
Distressed paint touches and collaged, in-the-moment photography combined with gutsy copy keep the brand rooted and weird in Austin. This vibrance is carried out through marketing materials and the website.
Trade Show Booth