menu

Client

Enlightened Hospitality Group
Del Mar, California

Category

Hospitality

Deliverables

Logo, Menus, Business cards, Gift certificate, Event invitation, Window display

Recognition

Art of the MenuFork & Knife — Gestalten BooksCreative BoomGrits & GrindsHogsaltHOW Magazine Best Work 2012Top Design Magazine

Ride on, Asian Cowboy.

When we developed a logo for Burlap, partners Brian Malarkey and James Brennan explained the new restaurant to be “Asian Cowboy,” meaning the flavors, while inspired by the traditions of Asian cooking, are translated to a more bold, brazen and unapologetically brash perspective.

For colors, fonts, etc. we looked to old school Kung Fu and Western movie posters. We gave texture to the type and threw the outline off-center to further emphasize its rebellious nature. We were thrilled when our client’s first reaction upon seeing this logo was, “That was exactly what I had in my head!”

Creating the rest of the identity for Burlap was a blast!

We found some great stock imagery of Asian art and a Western-style postage stamp that somehow had a related line quality, and when the two were spliced together, a story was created. Each execution, from dinner menu to business card to dessert menu has a unique way of blending the two pieces of art, but the core remains Asian Cowboy, which is how the restaurant is described to those who have never visited.

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Menu system

Each execution, from dinner menu to business card to dessert menu has a unique way of blending the two pieces of art, but the core remains Asian Cowboy, which is how the restaurant is described to those who have never visited.

What better way to grab someone’s attention than to recreate an Asian meat market along the streets of the Gaslamp District in San Diego? The mysterious & controversial display had great stopping power and created buzz about the new restaurant.

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SEARSUCKER & BURLAP GASLAMP WINDOW DISPLAYS

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BUSINESS CARDS

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GRAND OPENING INVITATION



 


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