Santa Monica, CA
Botan Protein Water is the first ready-to-drink vegan protein beverage made from pea protein. Pea protein is a great alternative for those who have food allergies or those trying to maintain a more plant-based diet.
That being said, we wanted a package that expressed both the function and the sustainability of the product. By using their logo mark as the main visual, it evokes movement and a consciousness of well-being for individuals and our community.
The large logo with simple type feels elegant & minimal on it's own, but in a group on the shelf it creates an eye-catching pattern that draws attention with a luxe attitude.
Our client was thrilled with the results, as they've been able to attract many buyer from markets all around that were previously uninterested in the product.
By using their logo mark as the main visual, it evokes movement and a consciousness of well-being for individuals and our community.
Before BexBrands was part of the equation.
This was what Botan showed us at our first meeting. They were struggling to get meetings with retailers with their existing packaging. It’s tough to get real with a potential client at a first meeting, but we had to tell them our honest thoughts.
The product was very different than anything else on the market, and the packaging was trying to communicate too much, all at once. By simpifying the packaging a LOT, it helps people better trust and better understand the product.
ORIGINAL BOTAN PACKAGING