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Our Wayward Impulses

Style Guides are Important!

Posted by Becky Nelson

If you are developing a brand, keep in mind that once you have multiple entities creating communication materials for you, you’ll want to budget for a style guide. This is a quick way to get people up to speed on how your brand needs to be treated graphically to ensure the brand is represented the way you want. Bex Brands has created style guides that are one page, and style guides that exist within 5 3″ 3-ring binders! Read More …

2 February 2011

Two Restaurants & Bex Brands’ Style

Posted by Becky Nelson

From time to time people ask us, “What is your style?” I enjoy this question as it opens the door to a discussion that explores the difference (and in our opinion the advantage) between us and other design firms.

The difference is well illustrated with some recent work we’ve been doing with two restaurant clients.

At Bex Brands, we research and work with our clients to uncover what makes them unique, special and inviting to their audience and then we create a brand identity that expresses these characteristics in a memorable way. So in other words, our “style” is driven by the soul of our client, not by what we happen to like ourselves. This gives their audience the truest and most trustful communication possible, which in the end is the most effective. Read More …

2 February 2011



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