Sbicca has been a landmark in Del Mar, California for nearly fifteen years, so when we began working with Dan Sbicca on rebranding the restaurant, the pressure was on! The new and trendy restaurants of Del Mar were getting all the attention, so Dan was hoping to keep his restaurant’s integrity and continue to grow.
Through our research process, we concluded that Sbicca was different from all other restaurants in the area. Even though it served high-end dishes and had a profound wine selection like the others, it was also very comfortable and down-to-earth with hearty menu items. Their challenge was to let new customer understand this immediately when seeing any ad, business card or sign. We used European bistros as inspiration and selected a bold, classic font accented by curvy shadows and a bit of script, telling everyone they were different than their neighbors.
The result is rich and traditional. Menu and business cards were given more visual contrast to create excitement, but references of historical newspapers keep the design grounded. The custom leather blotters created for us by Lost Luggage helps complete the classic look.