3rd Annual Chairs for Chair’ity

Posted by Jeremy Dahl


For the last two years, Bex Brands has participated in Chairs for Chair’ity, an event organized by our client, Hold It Contemporary Home, to benefit Make A Wish Foundation San Diego. Prominent interior designers, architects and other local celebrities are chosen to select a chair from Hold It, and re-design it in a fun and unique way. The finished chairs are auctioned off for sale.

We had so much fun each year creating a chair! Since we generally work in a two dimensional world, it’s incredible to work with something that you can actually touch and feel (and sit in!). Each year our goal is to create a chair that everyone can enjoy, but approach the design from a child’s point of view, so it has a playful quality.

This year we were instantly inspired when we saw the chair L’Eau by Calligaris. It just screamed “Lifeguard” to us. We also realized we didn’t have all the skills or equipment necessary to create our vision. Thankfully, we had a TON of help along the way.

First, we contacted our talented friends at Make Fabrication and they graciously volunteered to help us produce our vision. The next thing we needed were pool parts, so we contacted various pool equipment companies to find grab rails and pool steps. Inter-Fab Inc. was incredibly generous and donated all the pool parts you see in the design. And finally we needed some items for presentation, and our ever-loyal gurus at Freeform Graphics pitched in with signage.

We are so proud of our group effort. We had the opportunity to visit Hold It last night and view all the chairs … what an incredible collection. Everyone did such a great job! Hopefully we can raise lots of money to help benefit this year’s Make A Wish child, who wants to go to Disney World. Please join us at Hold It Contemporary Home Thursday, Oct. 20th from 6 until 9 for the final bidding!






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