From time to time people ask us, “What is your style?” I enjoy this question as it opens the door to a discussion that explores the difference (and in our opinion the advantage) between us and other design firms.
The difference is well illustrated with some recent work we’ve been doing with two restaurant clients.
At Bex Brands, we research and work with our clients to uncover what makes them unique, special and inviting to their audience and then we create a brand identity that expresses these characteristics in a memorable way. So in other words, our “style” is driven by the soul of our client, not by what we happen to like ourselves. This gives their audience the truest and most trustful communication possible, which in the end is the most effective.
You’ll notice that even though we’re working with two restaurants, the soul of each is inherently different, and is therefore expressed altogether differently.