If you are developing a brand, keep in mind that once you have multiple entities creating communication materials for you, you’ll want to budget for a style guide. This is a quick way to get people up to speed on how your brand needs to be treated graphically to ensure the brand is represented the way you want. Bex Brands has created style guides that are one page, and style guides that exist within 5 3″ 3-ring binders!
For small businesses, you’ll at least want to cover logo usage (color, grayscale, black and reversed option), logo don’ts, fonts, color specifications and possible photography style and copy tone.
This is meant to function almost like a toolbox for those creating communication touchpoints on behalf of your brand, and helps to develop a consistent brand image. It can also cover you legally should someone misrepresent your company. Below, you’ll find an example of a very simple style guide.
Take time to invest in creating your company’s style guide. In the end, you’ll be glad you did. Check out the work we did for Chef Tina Jo here.